Art direction, information architecture, graphic design and mockups, content creation (photographs, renderings, illustrations and texts), integration and production coordination with printer.

Promotionnal color brochure to be inserted in AXIS catalogs; it is a tool meant to facilitate fixture selection within the newly widened BEAM range. Characteristics of each models had to be summarized and presented in comparison to others' in order to help specifiers in their choices: profile dimensions, lamp formats and compatible configurations (T5 or T8, in line or staggered), compatible controls, light distribution (direct, indirect, both, asymmetrical), mounting options (recessed, pendant, surface, wall-mounted) and additional installation constraints (with flange or flangeless, spackle-ready flange, on suspended ceiling t-bars, stem or cable pendant, etc.), and available secondary optics (extruded PMMA lenses, frosted or white, semi-specular or white painted baffles, parabolic louvres, etc.). The brochure is a teaser of what each model can do; specifiers can then dig in the bigger catalog for more detailed information.